Apple Partners Nike, Samsung Adidas

Apple and Nike have announced that together, they are going to work with several gym equipment manufacturers such as Fitness, Precor, Star Trac, and Technogym and some health clubs like 24-Hour Fitness, and Virgin Athletic to help exercise-enthusiasts keep track of their health regime.
users will be able to plug their iPod nano into an iPod dock on their cardio gym equipment like treadmills, stair climbers, and stationary bikes. While they are sweating it out, the iPod will allow them record their workout data, as also upload and track this data at the nikeplus.com Web site. To make it even more interesting, they will be able to compare notes with other fitness-freaks on the site, and set exercise goals for themselves. Another instance of tech focusing on fitness is the partnership between Samsung and Adidas; they're coming out with a fitness program dubbed "miCoach" that comprises a mobile phone acting as a fitness trainer; a heart rate monitor tuning into the rhythm of the user's body; and a stride sensor to measure speed and distance while running. The phone in question is a camera-clad quad-band slider from Samsung, optimized for music-listening and data storage. It offers latest-generation phone features. "miCoach" works as a pedometer, heart rate monitor, and MP3 player -- all in one. Once a user is connected to the heart rate monitor and step counter, "miCoach" will provide information about the user's heart beat, distance covered, and running time when he/she plans to go for a run. All this information gets stored on the mobile phone, and can be accessed by the user later through earphones. It can also be uploaded onto miCoach's fitness Web site to keep track of the user's fitness regime; like in case of the Apple-Nike partnership. All said, for Samsung and Adidas, this is a first but for Apple and Nike, their association dates back to over a year ago when they introduced the "Nike+ technology".