Walky with FM TATA

Tata Indicom introduces for the first time in India -
Mobility with Entertainment
Introducing for the first time in India “Walky with FM”
Choice of 10 FM stations
Available at an attractive entry cost of Rs 1999/- New Delhi, March 2006: Tata Indicom, India’s premier telecom service provider today pioneered another initiative in the desktop phone category. For the first time ever in India, phone users can now enjoy listening to their favourite FM station exclusively on Tata Indicom “Walky with FM”. Available on the Axesstel P830 instrument, Tata Indicom “Walky with FM” is targeted at housewives, shopkeepers, and the youth segment.
Tata Indicom is the dominant and consistent leader in the desktop phone category. Keeping in line with this, the new Tata Indicom ‘Walky with FM’ brings to its customers their favourite FM stations with a host of features. Additionally customers have a choice of 10 programmable radio stations, which can be automatically or manually adjusted. Besides, customers can also has the option of setting their Morning Alarm ring tone to the FM channel of their choice.
The Tata Indicom “Walky with FM ” has been introduced at an attractive price point of Rs. 1999/- with no extra charges for FM. Besides, existing customers can exchange their existing Walky instruments by paying a one-time, non-refundable charge of Rs. 1000/-. Further attractive HOME 2 Mobile tariffs on Walky make the overall package extremely attractive.
The new Stylish Walky - Axesstel P830 is an extension of the increasing popularity and ‘overwhelming customer response’ of the Tata Indicom desktop phone service across India. It offers a variety of benefits and power packed features like 12 polyphonic ringtones to choose from, dual speaker phone system, Internet capability, group messaging to 20 multiple destinations, internal phonebook supporting upto 99 entries, large screen with backlight and dual language menu.
Speaking on the occasion, Mr.Vinayak Deshpande, President Enterprise BU, Tata Teleservices said, “The launch of Tata Indicom Walky with FM for the first time ever in India is an extension of our commitment to continuously innovate and offer a host of novel features on ‘Walky’ to our customers. With the new Tata Indicom Walky with FM we wish to redefine the entertainment space in the country. We are confident and optimistic that our new ‘Walky with FM’ will receive tremendous response from the market.
The market response to our Walky product has been very positive and we see tremendous growth potential in this category. With the launch of Walky with FM, we plan to address a much wider market and consolidate our leadership position in this category.” Mr. Deshpande added.
Tata Indicom was the first to launch CDMA-based Fixed Wireless Service in the country. As the service operates on Tata Indicom CDMA wireless platform, it offers several advantages over the landline, as it does not require any physical wiring for last mile connectivity. Hence customers can expect instant connections (as it eliminates the need for cables to be laid), the ability to retain the same phone number within the city for customers who shift residence/office, better security and all weather proof (unaffected by rains / harsh climatic conditions) service.
Around the globe, manufacturers had considered Fixed Wireless Service as a dead product. But after the success of Tata Indicom Fixed Wireless Service in India, today international vendors are investing money and are taking interest in Research and Development (R&D) on Fixed Wireless Service.