Benq starting in 10 cities

Post the launch of the first BenQ IT Zone in Delhi on Feb 14 in association with BenQ's channel partner, Skope, the company has now announced plans to open BenQ IT Zones in ten major cities including Mumbai, Kolkota, Pune, Ahemadabad, Chandigarh, Chennai, Hyderabad, Guwahati and Bangalore. Ish Bawa, head - marcom, BenQ India, said, "Eighty percent of sales for the LCD monitors happen in these major cities, and thus we will concentrate on these cities first and later will spread across the country. Though the IT zone will display the entire range of BenQ products, it will focus more on LCD monitors of all types."
According to company sources, the BenQ IT Zone is expected to reach out to brand-conscious and digitally inclined customers to help them make a pertinent choice. The IT zone will display the largest available collection of BenQ LCD Monitors, including wall mounting monitors, touch panel monitors, etc, for customers to experience live demos and realize the difference. Customers visiting the IT zones in the country will be able to experience hi-end technologies such as Fast Response Time, AMA, Senseye, and TV Tuner Application, for their individual requirement of LCD monitors. BenQ plans to promote its "shop-n-shop" concept with BenQ spots at various locations. Bawa said, "The IT Zone will certainly make BenQ products more affordable to Indian customers, and provide them the unique experience of feeling the quality and performance of every product before purchase. The Zones will have trained executives to advise the customer about the best suitable product for them". BenQ's IT Zone will be a platform to present Hi-tech & Hi-touch IT products. It will showcase BenQ offerings such as LCD Monitors, Joybooks, keyboards and Optic Mice. BenQ intends to establish 50 BenQ IT Zones across the country this year; with the next such zone soon coming up at Andheri in Mumbai by March 15.